The Wall Street Journal Online's Innovative World

Newspapers used to have a significant impact on how people's opinions were formed. This is no longer the case. The primary cause of this is the fierce competition that internet news sources are posing for the established print media. Newspaper circulation has significantly decreased as a result of this. A small number of print newspapers, however, have not only weathered the online storm but also performed incredibly well in spite of the competition. Even today, their newspaper reports two million daily readers. But what's even more impressive is how smoothly the the Wall Street Journal print has adapted to the online medium. With almost a million readers, the newspaper has astounding online subscriber numbers. These are extremely astounding figures, which make many people wonder what the Wall Street Journal's success secret is.

The fact that the newspaper's subject matter is global in scope yet being named after a specific street in New York City is one of the reasons behind this. Worldwide, there are financial markets. These markets' participants demand a constant stream of news on banking, finance, and the economy. People have needed financial news all around the world, whether it be in the financial centre of contemporary London or on the black Wall Street of 1920s Oklahoma. The Wall Street Journal Print met that requirement. As a result, it has been profiting since its founding in a previous century.

Of course, the Journal's capacity to remain relevant is directly related to its foresight in setting up an online presence. This is not a little foot. If it had not successfully created a reliable online subscription service, it would have been overtaken by more forward-thinking start-ups. Yes, the Journal could have joined the fray later, but it would have been regarded as a "follow the leader" strategy rather than an original one. The New York Times learned this lesson the hard way when its late foray into internet news subscription services failed to take off.